Today, 25 November, is the International Day for the Elimination of Violence Against Women and the start of the international 16 Days of Activism.  That’s a real mouthful of a title, and violence sounds like a dramatic matter – but what does it mean for ordinary people like you and me?

Find out by making a trip to Blk 2511, a new Facebook app from We Can! Singapore, the person-to-person campaign to end violence against women.

Go behind the closed doors of this seemingly peaceful HDB block and hear everyday stories of violence that affect women, men and children all around us.

“Isn’t it simply tradition for men to be the head of the household?”  “Boys need to toughen up and not cry.”  “Women should stay slim.”

As you visit each unit, you can learn more about how attitudes and stereotypes that so many of us take for granted actually add up to encourage and tolerate abuse.  And most importantly, you will find out how you to take action to make a change for a violence-free society.

(Our sincere thanks to Xpointo Media for their hard work and generosity in making Blk 2511 possible.)